Get Ready to build with New Bluey Lego!
Written by K. Lambert - Feb 11 2025

“Playtime is fast approaching… Join us in saying G’DAY to everyone’s favourite family of pups, as the Heelers make their way into the Lego Duplo and Lego 4+ ranges!”
Bluey is a hit Australian TV show about an adorable family of heeler pups, I am fairly sure we all know a Bluey, Bingo, or even a Muffin in our lives! With a a worldwide fanbase of tired parents, enthusiastic children and most importantly, the Chaos Cards team, we can't wait for Lego Bluey to merge the globally adored world of Bluey with the fun and creative possibilities of the LEGO universe for the very first time. The show is a pretty accurate portrayal of busy family life and we love the relatable moments. Each episode has something for everyone. It is safe to say that fans of loveable heeler family have been eager for some kind of Bluey and Lego news for a while now... So you can imagine the excitement when Lego announced the much anticipated collaboration earlier on this year. Read on to find out what the Chaos Cards team know so far!
"The Best Adventures are the Ones we have Together!"

Fans of the beloved family can look forward to recreating their favourite moments with the heelers using imaginative role play to build, connect and reenact scenes. The new Lego range will consist of the easy to build 4 + sets and the fun Duplo sets which are ideal for smaller hands. At the moment there looks to be six Bluey products due to be revealed in the Spring, with a release later on in the year (2025.)Believe us when we say we are counting down already! The aim is to create as many fun moments of imaginative roleplay and creativity for families as they build, just like Bluey has when you watch the show!
“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.
We love the idea of Lego building projects together, and the guys at Chaos Cards reckon Bluey is the perfect source material for this. We cant wait to find out what sets Lego have instore for us. If you want to hear more about upcoming Lego releases, including these new Bluey sets, then don't forget to sign up to our mailing list. Or let us know over on our socials how excited you are, on a scale of 1-10!

